Ruby and gold-plated bridal necklace and earring set
The Heritage Collection

A Promise
You Can Wear.

Heirloom-quality artificial jewellery — bridal sets, mangalsutra, earrings & beyond. Designed in India, finished by hand.

Complimentary Shipping

On every order across India

1-Year Warranty

Against plating & manufacturing

Easy 7-Day Returns

No-questions exchange policy

Hallmark Quality

Hypoallergenic, skin-safe finish

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Every Budget, Every Muse

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Artisan at work

Since 2018

From our atelier, with reverence.

Our Craft

Every piece, a quiet act of devotion.

We design jewellery that doesn't merely accessorise — it remembers. Each design is hand-finished by karigars trained in centuries-old kundan, meenakari and polki traditions, then plated with skin-safe alloys for everyday luxury.

The result is a piece that feels like a family heirloom — only kinder to the planet, and to your purse.

Read Our Story

Worn & Loved

Whispers from our patrons

"
The polki set I ordered for my engagement felt heirloom-real. Compliments haven't stopped.

Ananya R.

Mumbai

"
Their mangalsutra is the most graceful piece I own — heavy on craft, light on the neck.

Priya S.

Bengaluru

"
I gifted earrings to my sister and ordered three more for myself. Packaging is a love letter.

Ishita M.

Delhi

On the Gram

@jewerstore

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Customer wearing hand-crafted statement earringsCustomer styling a kundan necklace for a weddingBride wearing a traditional gold-plated mangalsutraBridal jewellery set styled for a reception lookEthnic heritage jewellery paired with a festive sareeMinimal western jewellery styled with modern attire

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